whowhy

FOR B2B SAAS FOUNDERS WITH A HIGH SENSE OF URGENCY

double opt-in intros for hiring.

double opt-in intros for hiring.

The candidate says yes. You say yes. Then you meet.

The candidate says yes. You say yes. Then you meet.

$50 a meeting · no subscription · no prepayment

Who it’s for

Built for founders and hiring managers at companies under 50 people. Not recruiters.

Built for founders and hiring managers at companies under 50 people. Not recruiters.

How it works

Who to meet, and why.

Who to meet, and why.

whowhy starts from the work, not the title: companies where this job is done well, then the people there who have done it.

whowhy starts from the work, not the title: companies where this job is done well, then the people there who have done it.

01

you share the job.

you share the job.

you share the job.

02

whowhy finds people who fit.

whowhy finds people who fit.

whowhy finds people who fit.

03

whowhy asks if they’re interested.

whowhy asks if they’re interested.

whowhy asks if they’re interested.

04

you see who said yes.

you see who said yes.

you see who said yes.

05

you pick, pay $50, and meet.

you pick, pay $50, and meet.

you pick, pay $50, and meet.

What whowhy believes

What whowhy believes

Sahil Lavingia
Sahil Lavingia

Hiring is not a numbers game. Make yourself more compelling. Don’t blame the numbers.

Hiring is not a numbers game. Make yourself more compelling. Don’t blame the numbers.

— Sahil Lavingia, Gumroad

whowhy take

If nobody replies, sending more won’t help. The problem is who you’re writing to, or what you’re offering.

If nobody replies, sending more won’t help. The problem is who you’re writing to, or what you’re offering.

Ted Lasso
Ted Lasso

Be curious, not judgmental.

Be curious, not judgmental.

— Ted Lasso

whowhy take

Age is a bad proxy. Some people are done at 20. Some never are. The first version of whowhy was built by an engineer over 70.

Age is a bad proxy. Some people are done at 20. Some never are. The first version of whowhy was built by an engineer over 70.

Aunt Lucy

If we’re kind and polite, the world will be right.

If we’re kind and polite, the world will be right.

— Aunt Lucy, Paddington

whowhy take

How a company treats candidates tells you how it treats employees.

How a company treats candidates tells you how it treats employees.

Pricing

$50 a meeting.

$50 a meeting.

You add a card only when you both say yes.

You add a card only when you both say yes.

If it falls through, whowhy sets up another one.

If it falls through, whowhy sets up another one.

For candidates

You talk to the founder, never to a recruiter. whowhy writes only when a role fits, with the pay in the first email. “No” means whowhy stops.

You talk to the founder, never to a recruiter. whowhy writes only when a role fits, with the pay in the first email. “No” means whowhy stops.